Chief Purposologist, The Purpose Institute
Hayley Rushing is a pioneer in the field of purpose. As an author, keynote speaker, strategic advisor, board member, marketing expert, and purpose consultant, she has dedicated over twenty-five years to helping visionary leaders from organizations such as Southwest Airlines, BMW, Walmart, Whole Foods Market, VF, Indeed, First United Bank and many others achieve greatness by obsessing about one big idea: Purpose. She is considered one of the preeminent experts in helping organizations discover and bring to life their Purpose and Values—creating high-performing, high-impact organizations beloved by all.
She co-authored the Wall Street Journal bestseller entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose; and contributed to: The Conscious Capitalism Field Guide (2018), and Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the 21st Century (2019).