President, Americas Mars Wrigley Confectionery
Tracey Massey is the President of the Americas for Mars Wrigley Confectionery, responsible for leading strategy, sales and operations in North and South America for the world’s largest manufacturer of chocolate, confections, gum and mints. With over 20 years of experience at Mars, Tracey oversees a multi- billion-dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT®, and ALTOIDS® in her current role.
Previously Tracey served as President of Mars Chocolate North America, where she focused on delivering exceptional customer service, consumer insights, and innovation across the company’s portfolio of chocolate brands. She most recently introduced M&M’S Caramel to the U.S. market, the biggest innovation in the brand’s history, and lead the successful launch of goodnessKNOWS snack squares® – Mars’s first snack bar made with whole nuts, real fruit, and dark chocolate.
Under Tracey’s leadership, the company invested over $400 million in its U.S. manufacturing operations to create a more agile supply chain, resulting in the creation of hundreds of new jobs across the country. In addition, Tracey was instrumental in leading the confectionery industry to form its first ever health and well-being commitments, teaming up with the Partnership for a Healthier America to increase product transparency, offer more choices below 200 calories and clearly market confections as treats, not snacks, food or meal replacements.
Tracey has worked across a variety of roles for Mars, both in the U.S. and in Europe. For the past 12 years, she served as a plant director and financial planner for Mars Petcare, as well as the Global Chief Financial Officer for Mars Chocolate. Prior to relocating to the U.S., Tracey held various positions in manufacturing and finance in the Drinks and Electronics divisions of Mars in Europe.
Tracey holds a BSc in Chemical Engineering from Loughborough University in England and is a qualified management accountant in the UK, accredited through CIMA.
Tracey lives in New Jersey with her husband, three children and two dogs. For more about her career, please see her article in Motto titled “Career Success Isn’t Just About ‘Leaning In’ and her feature in Bloomberg “How Did I Get Here?”. You can follow her on Twitter or connect with her on LinkedIn.