Since September 2016, Billy has been the CEO and a member of the Board of Directors of Freshpet, a fast-growing, publicly traded pet food company based in Secaucus, NJ that manufactures, markets and distributes the first all-natural, refrigerated pet food in North America and Western Europe.  Since then, the market cap of the company has grown from ~$300 million to ~$7 billion.

Prior to Freshpet, Billy led the leveraged buyout of the Sunny Delight Beverages Co. (SDBC) from Procter & Gamble in partnership with JW Childs and spent more than 11 years leading that business as its President & CEO.  

Before joining SDBC, Billy spent 19 years at Procter & Gamble rising through the brand management organization to ultimately become the Vice President and General Manager of P&G’s North American Juice Drinks and Global Nutritional Beverages. 

Billy has served as an officer of the Consumer Brands Association and its predecessor (GMA) since 2001 and was on the Executive Committee of the American Beverages Association (ABA) for several years.

Billy is a 1985 graduate of Princeton University with a degree in History and East Asian Studies.