Co-Founder & TeaEO, Honest Tea, Inc.
Seth Goldman is Co-Founder & TeaEO of Honest Tea, the company he created in 1998 with Professor Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, specializing in beverages that are organic, Fair Trade Certified™, and Just A Tad Sweet®. In March 2011, Honest Tea was acquired by The Coca-Cola Company, becoming the first organic and Fair Trade brand in the world’s largest beverage distribution system. The transaction has helped deepen the reach and impact of Honest Tea’s mission — Honest beverages are now carried in more than 100,000 outlets throughout the country. Seth continues to lead the enterprise out of Honest Tea’s headquarters in Bethesda, MD.
Seth is a prominent voice among mission-driven entrepreneurs. In 2014, he was recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape, and was named the “#1 Disruptor” by Beverage World magazine for his impact on the beverage industry.
Seth serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, EcoLogic Solutions, and sits on the Advisory Boards of Net Impact and the Yale School of Management. In September 2013 Seth and Barry celebrated the release of their comic-bookbusiness book Mission in a Bottle – The Honest Guide to Doing Business Differently – and Succeeding, which became a New York Times Best Seller. He is a graduate of Harvard College and the Yale School of Management, and lives with his wife and three boys near Honest Tea’s Bethesda, MD headquarters in an eco-friendly house.