Jackie Herskovitz Russell is the founder and president of Teak Media + Communication, New England’s sole Certified B Corp public relations firm. Founded in 1997, Teak empowers responsible companies and nonprofit organizations to achieve widespread recognition and increase their revenue.
As a former reporter for daily newspapers, Russell understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow and continue their good work. Russell believes businesses have both the power, and an obligation, to change the world for the better. By providing communication services that are based in the disciplines of traditional journalism and digital media, Teak helps conscious businesses grow.
Setting the pace for this progressive public relations firm, Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission. Teak is best known for promoting responsible companies like Fidelity Bank, AmeriCann, PiWear, Global Research Innovation and Technology (GRIT) and PwC, as well as large charitable organizations including Dana-Farber Cancer Institute, The Recycling Partnership, New England Aquarium, Playworks, and the Isabella Stewart Gardner Museum.
Along with its B Corp affiliation, Teak Media is a member of the Social Venture Circle, and is a founding member of the Boston Chapter of Conscious Capitalism.
The common thread that runs through all of Teak’s work is its ability to find and promote the stories that lie at the intersection of business and humanity. Russell holds a BA from Skidmore College, and an MAT from Boston University. She is an admitted media hound and considers her work to be a privilege and an honor.