Haley Rushing

Co-founder & Chief Purposologist, The Purpose Institute

Haley Rushing is the Chief Purposologist and Co-Founder of The Purpose Institute. The Purpose Institute is dedicated exclusively to helping organizations discover and bring to life the Core Purpose at the heart of the organization and the Core Values that shape and define the culture.

She co-authored the Wall Street Journal bestselling book entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the authentic Purpose at the heart of the organization and teaches them how to harness that purpose in order to make a real difference in the world. She is also a contributing author to The Conscious Capitalism Field Guide: Tools for transforming your organization; and a compendium on Purpose released in February 2019 entitled Perspectives on Purpose (Nina Montgomery).

Haley has helped several of the country’s most visionary organizations discover and articulate their core purpose and authentic core values, including Southwest Airlines, Walmart, Charles Schwab, GE Aviation, VF (Timberland, VANS, The North Face, Dickies+), Whole Foods Market, Indeed; non-profits like The American Council on Education and the American Red Cross; and numerous universities, including Texas A&M The University of Texas and The University of Arizona.

A native of San Antonio, Texas, Haley has a background in cultural anthropology from The University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.