CEO, Traditional Medicinals
Blair is Traditional Medicinal’s first non-founder CEO, which means he’s had some big shoes to fill. He took the reins from co-founder Drake Sadler in 2008, feeling called to apply his business talents to products he deeply believes in. A former CPA with Ernst & Young, Blair received his MBA from The University of Chicago in marketing and finance, and worked as a brand manager at Nestle Foods. In 1995, he took a 70% pay cut and a huge risk that would become the best decision of his career—leave his business development position for a mission driven, all natural food company called Fantastic Foods. That bold move started him on the path of working in what he most believes in: mission driven, health and wellness companies.
Blair has a history of strong leadership in companies whose mission is to bring health and wellness to our lives. He was CEO of Alternative Medicine, a multi-media publishing company. During his five-year tenure he transformed the company from an unprofitable fledgling organization, into a high growth and profitable enterprise. Before joining Traditional Medicinals, he co-founded and helmed Natural Snacks. lair had been drinking Traditional Medicinal teas for many years, but it was not until a visit to the company that he realized the extent of our commitment to our employees, to our farmers and collectors around the world and to instituting sustainability and social responsibility into every aspect of its business—from field to manufacturing.